iOS App
Focalé 1.0 – Photography Companion
Your key to capturing better pictures.
Not just a camera app; it's a powerful tool for anyone who wants to aim for more.
TIMELINE
Aug 2023 - Feb 2024
MEMBERS
Me (Design + Engineer)
3 Engineers
2 Content Specialist
TOOLS
Figma
XCode
Photography Softwares
DISCIPLINE
Human Interface Design
User Journey
MarTech
" I'm a terrible photographer,
I'm embarrassed.."
Humans are funny creatures, that's why we need to learn our behaviour & how we perceive things.
UXR
What actually makes good photo… good?
Visually, what are the metrics? How can we deliberately decide picture A is good while picture B isn't?
CORE EXPERIENCE
We found that there are 3 aspects behind a well-taken photographs
C
R
A.P
C for Clear
WE CAN CLEARLY SEE THE SUBJECT, PICTURE NOT BLURRED OUT
R for Relevance
IT FREEZES MOMENT, TELLS THE STORY PERFECTLY
A.P for Aesthethically Pleasing
AN ABSOLUTE EYE CANDY (WITH EXPOSURE, COLOR, COMPOSITION IN MIND)
FINDINGS
And sure enough, a non-photographers only care for the C aspect
"As long as it's clear and visible it's should be fine, right?" they didn't realize they're missing out on the key to their pain points.
So the mission is clear, to teach them about those C.R.AP aspects. We then brainstorm possible solution concepts.
Upon testing, Concept 1 seems to resonate a lot to our tester, the non-photographers.
We then proceed to refine the concept in hopes people can practice CRAP using this utility.
PRODUCT GOAL
To help non-photographers enhance their photo-taking experience by improving their skills & awareness in photography.
Sun Direction Indicator
Find the best direction to get a good lighting by following the intuitive haptics and live feedbacks on your device, and you’re good to go.
Composition Guideline
Choose from 10 grid options to your subject's unique feeling. From rule-of-thirds to custom grids, Focalé ensures your shot is perfectly balanced.
Focalé A.I
Leveraging the power of CoreML + CoreMotion, you'll be given composition recommendation ( * mark) based on the subject on your viewfinder.
Just As Reliable
Focalé also packed with essential camera features like timer, flash, and aspect ratio for every shot you take.
Lost? We got you.
If you're a first time Focalé user, we'll guide you with an interactive onboarding experience, getting you to take great pictures in no time!
Me & the engineers put quiettt a work ensuring complex informations are valid and presented with wow factors.
We implemented weekly sprint during our iterative development process.
MILESTONE
As per July 2024, Focalé is inching closer and closer towards gaining 1,000 downloads on the App Store 🎉
Help us enhance your photo-taking experience by
supporting Focalé h e r e please, thanks!
Curious to listen more?
Feel free to reach out 👉 here 👈